Manutan

A festive campaign built around the European Championship football

During one month Manutan wasn't only a supplier of products, but also of football atmosphere.

The context

Manutan is a leader in the supply of industrial, commercial and office equipment to businesses. Because our Belgian football team qualified for the 2016 European Championship, and because football is very popular in Belgium, they wanted to launch a special campaign during this period.

The strategy

We made a pledge to our customers: during the European Championship, you can not only count on Manutan to deliver your supplies, but also to bring the typical football atmosphere to your office or workspace.

The execution

We created a baseline “we’ll deliver the fun” and a key visual that illustrated our promise. We planned our e-mailing and direct mailing moments and our promotions according to the match schedule and provided some fun incentives for large orders, such as official team jerseys or an Italian office lunch on the day of our match against Italy. Yes, we lost that game – but Manutan sure did win a lot of hearts and souls with this campaign.

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Scope:
Concept and creation of key visual, activation through e-mail campaigns and direct mailings, online video content.

Target:
Existing Manutan clients

Talkability:
Manutan does everything with love. This campaign made the brand more appealing AND boasted strong sales results.

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