De Lijn

Rethinking the annual report, video style

We created multiple videos with a personal approach that gave De Lijn a more human appeal.

The context

Public transport company De Lijn asked us to come up with an original way to build an annual report as an online movie. We looked for a participative concept that allowed contributors to express how they felt.

The strategy

We needed a strong format that was recognizable, very accessible and that attracted the attention of the target group. We wanted to combine news and human interest, serious but also fun subjects.

The execution

Our programme, Iedereen Vervoerd, was inspired by the very popular Flemish tv program “Iedereen Beroemd”. The idea was to give De Lijn a more human voice by looking for the “stories behind the story” from coworkers that had succesfully contributed during the year.

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An annual report in video format

De Lijn staff members

By focusing on the "the stories behind the story", we told a warm and accurate video story about a succesful year for De Lijn.

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