Public transport company De Lijn asked us to come up with an original way to build an annual report as an online movie. We looked for a participative concept that allowed contributors to express how they felt.
We needed a strong format that was recognizable, very accessible and that attracted the attention of the target group. We wanted to combine news and human interest, serious but also fun subjects.
Our programme, Iedereen Vervoerd, was inspired by the very popular Flemish tv program “Iedereen Beroemd”. The idea was to give De Lijn a more human voice by looking for the “stories behind the story” from coworkers that had succesfully contributed during the year.